He's also more than willing to discuss the country's past and current role in the musical landscape, lauding Göteburg-based Sarah Assbring's el Perro del Mar project for making "probably last year's best debut album" and playfully admonishing me for ignoring ’60s garage instrumentalists the Sputniks when I race through a shorthand version of the country's pop history. "Sweden has a very good social welfare system and people have good living standards and we haven't had any wars," he pointedly observes. "We have had a lot of time to do luxurious peacetime things like making pop music."
Perhaps because Salo is "too egocentric" to be a fan of the past rock stars he admires, the Ark's brand of performance is exactly the type designed to incite maniacal worship. Such fan-demonium hasn't kicked in all over the United States, but it has in other countries. "Fans are crazy in Italy, which you know if you've ever watched Italian television," says Salo. "And the paparazzi — there's a reason why that's an Italian word." He goes on to tell the story of a girl who was paid by an Italian tabloid to sleep with him. "I was not interested at all," he concludes, with a dry laugh. "She got drunk and failed at her goal — miserably."
As opposed to Salo, who is more than ready to seduce at any time. All those who saw or read about the Ark's springtime South by Southwest shows know that he has no qualms about treating an industry barbecue like a stadium gig — he'll bump and grind in his boots and tighty whities right on past the most jaded zombie. Something tells me that sort of attitude and behavior mean this city will love him even more frenziedly than he might love it. What might he wear, or not wear, for his first visit to San Francisco? "Some flowers in my hair, I guess," he deadpans. "I've heard that's obligatory. Actually I'm getting a new suit, or dress, for the SF shows. I hope it's a smash."
That said, it's World Cup time, and who is Salo's favorite player on the Swedish team? "Zlatan Ibrahimovic," he answers, in a tone suggesting that looks might have something or everything to do with it. "Now I'm going to go watch him do his thing." SFBG
With Mon Cousin Belge
Fri/23, 9 p.m.
Cafe du Nord
2170 Market, SF
SF Pride Festival
Sun/25, 3:30 p.m. (Shadowplay stage) and 5:15 p.m. (main stage)
Civic Center, SF