(Another 5,000 hard copies have already been distributed for the benefit of those not online, and more are on the way.) For Johnson, who apart from Kaz is the author of this largess, the free mixtape is designed to boost record sales as well as keep the Bay's current buzz alive.
"I got 7,000 downloads in a week, when I know artists who put out records that took seven months to reach that in sales," Johnson says later that day at KMEL. "There are a lot of big artists, a lot of songs on the radio, but sales aren't adding up. So I feel like, give some away. Instead of trying to break a song, I'm trying to break an artist in the streets. I definitely think this will stimulate album sales."
It's refreshing to hear such a statement these days, when the "free download" has been blamed for bringing the recording industry to its knees. To me, Johnson's logic is irrefutable; I'm more likely to check out something for free than for $15, and I'm way more likely to buy a $15 album from someone whose previous work I have and like. As The Gofessional is easily better than dozens of albums I've actually purchased, the odds of me buying an eventual Kaz Kyzah solo album are extremely high. Given the current excitement in Bay rap and Carson's deal with Capitol, the interest in Kaz's mixtape hasn't failed to attract the attention of majors as well.
"I got a lot of labels looking at me," Kaz confesses. "I ain't put out an album. They're checking for me off of mixtapes, which is weird, but it's a beautiful thing. People be, like, this is hotter than people's albums. But I'm a perfectionist, so doing a solo album is going to take a minute, really sitting down and figuring out what I want to do with it. And not being too quick to jump on the wrong deal." SFBG