Regaining consciousness - Page 2

East Oakland rapper Ise Lyfe spreads the word, makes his mark
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I don't want to be distant from the community." In the face of the failure of so many conscious rappers to continue to appeal to their original listeners, it's hard not to attribute Ise's own success to his closeness to both his audience and hip-hop.
"It's important for me to have real community work behind what I say," he explains, commenting on a busy schedule that includes everything from teaching classes to street sweeping to performing at the Youth UpRising community center on the bill with Keak Da Sneak on Aug. 25.
Moreover, his refusal to place himself in opposition to the hyphy movement despite his very different approach to hip-hop lends him a credibility unavailable to others.
"I consider myself just the other side of hyphy," he concludes. "I don't think there's anything different in what I'm saying than what they're saying. Those cats is positive — they're talking about uniting the Bay. I just think it's important that we set a standard for what's acceptable. When we calling a 13-year-old girl a ripper, it's just abusive music. But even in its industrial prepackaged form hip-hop comes from the hood, and I think that going dumb or getting hyphy is revolutionary in principle. I'm-a jump on this car, I'm-a shake these dreads, I'm-a be me. I think that it's a positive energy." SFBG
ISE LYFE
Youth UpRising’s "Lyrical Warfare"
with Keak Da Sneak
Fri/25, 4–7 p.m.
8711 MacArthur, Oakl.
(510) 777-9909
Free
www.youthuprising.org

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