"People who are into self-help — they might as well be taking advice from a sandwich.”
Breaking from the more free-form nature of TV Carnage — which isn’t afraid of running from Richard Simmons to Mao Zedong in a few seconds — Beckles is working within some self-imposed restrictions to make his next project. The presence of rules has some irony, since the project is titled Cop Movie. "I’m taking 101 cop movies and making a full-length feature from them," he says. "The same script has been used for hundreds and hundreds of cop movies — they just change the characters' names, using a name that sounds dangerous or slightly evocative of freedom."
"The reason I’m using 101 movies stems from this ridiculous mathematical aspect I’ve figured out," he continues. "If I take a certain number of seconds from each movie, it adds up to 66 minutes and 6 seconds, and the whole construct of 666 makes me laugh. I’ve already cut together a part where a guy gets hit by a car, and he goes from being a blond guy to a black guy to a guy with red hair to a guy with a mullet. It flows seamlessly. It’s a real acid trip — and kind of a psychological experiment. After I finish it, I’ll probably just pick out a casket and sleep for a hundred years."
The encyclopedic aspect of Beckles’s TV Carnage sucks in more recognizable footage such as American Idol’s Scary Mary and a musical number from The Apple. In contrast, the duo who go by the name Animal Charm tend to work with footage that few, if any, people have seen, such as corporate training videos. “Our interest from the beginning has not been to turn to a video we love or have a nostalgic connection to,” says Jim Fetterley, who along with Rich Bott makes up Animal Charm. “We were looking for things that were empty that could be used to create new meanings.”
Those meanings are often hilarious — the new Animal Charm DVD, Golden Digest, includes shorts such as Stuffing (in which a real-life monkey watches animated dolphins juggle a woman back and forth) and Ashley (which turns an infomercial for a Texas woman’s Amway-like beauty business into a bizarre science fiction story). But if reappropriation brings out the political commentator in Boyce and the comedian in Beckles, for Fetterley it’s more of a philosophical matter. Pledging allegiance to contemporaries such as Los Angeles’s TV Sheriff and the Pittsburgh, Pa., collective Paper Rad, he talks about Animal Charm’s videos as “tinctures” he’s used to “deprogram” himself and friends. “Our videos can make an empty boardroom seem like the jungle or something very natural,” he says when asked about his use of National Geographic–type clips and dated-looking office scenes. “In the videos, the animals are like puppets. You could say it’s like animation but on a more concept-based level.”
While Boyce, TV Carnage, and Animal Charm most often work with found material, their cinematic practice — jump-cut editing, for example — is more imaginative and creative than that of many “original” multimillion dollar productions. “We’re not predetermining any space we want to get into,” Fetterley explains, “other than most often that level of disassociation and absurdity where you are almost feeling something like the rush of a drug.” For him, generating this type of “temporary autonomy” is liberating. “With massive paranoia and war going on, it’s so easy to control a lot of people with fear and paranoia. We like to think if we can sit down and show our videos to our friends and others and have a laugh and talk about it seriously, it might help take everyone out of that mind frame.”
Because of the popularity of YouTube and its ability to create a new type of TV celebrity (and also the recent notoriety of musical efforts such as Danger Mouse’s The Grey Album and Girl Talk’s Night Ripper), reappropriation is reaching the mainstream.