Platial is a mashup of Google Maps and allows you build and store customized maps that you share with friends (try it — it's insanely addictive). Hook said his newest obsession is trying to create maps with "near-instantaneous information," kind of like instant messaging and Google Maps rolled into one. "Imagine saying to somebody online, 'I'm here, what should I do?' and getting an instant reply with a map," he enthused. "That's what I want."
At last it was time to go, and I headed out into the South of Market area, wishing I had Anselm's device so I could find a local restaurant and wondering what the probability might be that somebody else would call this neighborhood Mission Bay. SFBG
Annalee Newitz is a surly media nerd who became a geowanker because she's always getting lost.