The airwaves are ads; the streets become walking commercials. The ascendancy of this new popular art form is clinched when Kelly Clarkson releases a top-downloaded iTune that packs a grillion product name checks into one helluva pop wallop — Orbitz on the verse, Go-gurt in the chorus and, at the end, a heart-stopping trademark melisma: Ri-co-laaaaa ...
Ever attuned to a comic opening, "Weird Al" Yankovic releases a jingle-single for iPod itself, titled "iCod" and sung loosely to the tune of "Dear God" by the British pop group XTC. In it, a sassy urban contemporary-sounding fish (think Mo'Nique with fins) climactically links "a menu wheel, an electric eel/ Turning on its heel just to zap you in the ear" and asks humans to "save the waves and steams of Earth/ We'll choke, if you don't net the last of us first." The joke here is that fish can't sing. It becomes a top-selling ringtone and scores a coveted Googlie for Best Practice: Unique Penetration.
Have you got it yet? SFBG
MARKE B'S TOP 10 GUILTY PLEASURES
•Downy the Anti-Queen
•DJ Bus Station John's Manhattan
•Whodat and Bugo, Housemusique, Netmusique.com
•The Cowbell Project
•Quentin Harris and Monique Bingham, "Poor People (Saxy Dub)" (Syam US)
•Leela James, "My Joy (Timmy Regisford Shelter Mix)" (Restricted Access)
•Claude VonStoke, "Beware of the Bird," Beware of the Bird (dirty bird)
•K-Fed on The Teen Choice Awards
•Steve Reich's 70th birthday
•Gladys Knight, "Love Is on Your Mind," Still Together (Buddah, 1977)