Competition has been fierce for the fifteenth annual P.U.-litzer Prizes. Many can plausibly lay claim to stinky media performances, but only a few can win a P.U.-litzer. As the judges for this un-coveted award, Jeff Cohen and I have deliberated with due care. (Jeff is the founder of the media watch group FAIR and author of the superb new book “Cable News Confidential: My Misadventures in Corporate Media.”)

And now, the winners of the P.U.-litzer Prizes for 2006:

“FACT-FREE TRADE” AWARD -- New York Times columnist Thomas Friedman

In a press corps prone to cheer on corporate-drafted trade agreements as the key to peace and plenty in the world, no cheerleader is more fervent than Tom Friedman. During a CNBC interview with Tim Russert in July, Friedman confessed: “I was speaking out in Minnesota -- my hometown, in fact -- and a guy stood up in the audience, said, ‘Mr. Friedman, is there any free trade agreement you’d oppose?’ I said, ‘No, absolutely not.’ I said, ‘You know what, sir? I wrote a column supporting the CAFTA,
the Caribbean Free Trade initiative. I didn’t even know what was in it. I just knew two words: free trade.’”

(Friedman may not have read even the pact’s title; CAFTA actually stands for the Central America Free Trade Agreement.)

LOCK UP THE FIRST AMENDMENT PRIZE -- CNN’s William Bennett

Soon after being hired as a CNN pundit, Bennett went on his radio talk show and offered his views on freedom of the press -- and on reporters who broke stories about warrantless wiretapping and secret CIA detention sites “against the wishes of the president, against the request of the president and others.” Bennett fumed: “Are they embarrassed, are they arrested? No, they win Pulitzer Prizes. I don’t think what they did was worthy of an award -- I think what they did was worthy of jail, and I think this investigation needs to go forward.”

BROKE-BRAIN MOUTHING AWARD -- MSNBC’s Chris Matthews

As the movie “Brokeback Mountain” (about a relationship between two cowboys) was gaining attention and audience in January, Chris Matthews appeared on the Imus show to hail “the wonderful Michael Savage” and the talk-show host’s nickname for the movie: “Bareback Mounting.” Matthews and Savage had been MSNBC colleagues until “the wonderful” Savage was fired -- after referring to an apparently gay caller as a “sodomite” and telling him to “get AIDS and die.” Now that’s hardball.

CASUAL ABOUT CASUALTIES AWARD -- Fox mogul Rupert Murdoch

Echoing an Iraq war talking-point heard regularly on Fox News, owner Murdoch said on the eve of the November election: “The death toll, certainly of Americans there, by the terms of any previous war are quite minute.” As FAIR noted, U.S. deaths in Iraq exceed those in the War of 1812, the Mexican-American War and the Spanish-American War, not to mention the combined U.S. deaths of all this country’s other military actions since Vietnam -- including Lebanon, Grenada, Panama, the first Gulf War, Somalia, Haiti, Kosovo and Afghanistan.

FRONT-PAGE PUNDIT AWARD -- Reporter Michael Gordon and The New York Times

With many voters telling pollsters that they want U.S. troops to leave Iraq, the Times front-paged a post-election analysis by Michael Gordon -- headlined “Get Out of Iraq Now? Not So Fast, Experts Say” -- quoting three hand-picked “experts” who decried the possibility of troop withdrawal. Gordon didn’t tell readers that one of his “experts,” former CIA analyst Ken Pollack, had relentlessly promoted an Iraq invasion based on wildly false claims about an Iraqi threat. Gordon took off his reporter’s hat that night on CNN to become an unabashed advocate for his view that withdrawing U.S.