"So I went to their headquarters or where they used to have meetings at PedEx, or Pedal Express, a green-powered delivery service out of Berkeley, and they were really supportive."
After he saw his inspiration's old-fashioned three-wheel bike with two wheels in the front, he decided that would be the basis for his new shop's design: "My main idea was to have the turntables right in front of the steering so that the second you stop steering you can start spinning. You are right in position. You don't have to go around the back." Over a couple months he designed it and with help from his friend Steve from clothing company Rasta Boom Box successfully built the 250-pound mobile system, 300 with inventory. The mix CDs are the most popular, and Riddm sells CDs and DVDs for $10 or less, 45s for $3, and the T-shirts he designs himself for $15. You can find him at the Ashby flea market on weekends and on Telegraph during the week sunshine prevailing, he noted.
And what about the future? "I want to get a better van to take it out on the road to more reggae festivals," Riddm said. He was very successful last year when he hit Reggae on the River, among other fests. "What I really love about this now is that I can set my own hours. People always ask me, 'When will I be out again?' " he said with a smile. "And I say, 'When the sun shines!' ... You don't feel the Jamaican vibe when it's gray or raining!" *
Tuesdays, 611 p.m., call for price
25 Mason, SF
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