Sweet Youth - Page 2

Sonic Youth, the Lovemakers, and Edgetone Music Festival are on our radar
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Its brute approach has become a part of '90s rock's wallpaper — as Moore confesses in the reissue notes, black metallists have even owned up to copping licks from " 'Cross the Breeze" — and therefore perhaps sounds more pedestrian. The triptych of "Hey Joni," "Providence," and "Candle" now sounds more charged than "Teen Age Riot" and "Silver Rocket," and I can't help but think that Sister may be a stronger, more concise album. Perhaps we're still too close to the stalled staling of the Alternative Nation, though maybe the faded nature of Daydream Nation is tagged to its very status as a classic — how does one pump life into, say, Sgt. Pepper's Lonely Hearts Club Band?

It does help, however, to play it loud. *

SONIC YOUTH DOES DAYDREAM NATION

Thurs/19, 8 p.m., $35

Berkeley Community Theatre

1900 Allston Way, Berk.

www.ticketmaster.com

HOT TO TROT: THE LOVEMAKERS

There was a time when the Bay's Lovemakers looked like they were going to get all the love nationally — an Interscope deal tucked neatly into their back pocket and a heavy-breathing following around town. So what happened?

"Interscope asked us if we wanted to do another record," vocalist-guitarist Scott Blonde says from Oakland, "and we said no, because our A&R guy was obviously really into us and he and his assistant worked really hard for us, but it didn't seem possible to get Brenda Romano, who runs the radio department, to get into it enough to put it ahead of 50 Cent and Gwen Stefani." He chuckles.

These days, the band members are focusing on making love on their own terms: their Misery Loves Company EP comes out July 24, the first release on San Francisco's Fuzz label.

"Obviously we got more cash dollars' support on Interscope," vocalist-bassist-violinist Lisa Light adds from the Mission District. "But the thing is the way it gets spent. Interscope would spend $5,000 doing stupid things — in bad taste a lot of times too. Not only were you embarrassed by the dumb posters they did, they weren't in the right places. We've been able to hire a radio promoter and a cool PR company. It's all about finding the people who actually care. You cannot pay for that at all."

"We're looking at the future of music a lot, and selling CDs isn't really part of the future seemingly," Blonde continues. "So it's kinda about coming up with really innovative ways of getting our music out there in the biggest way possible." He says the Lovemakers have already gotten more radio ads on stations like Los Angeles's KROQ for the first single off Misery than anything off their major label release: "We thought Interscope was going to be our ticket."

LOVEMAKERS

Sat/21, 9 p.m., $18

Bimbo's 365 Club

1025 Columbus, SF

www.bimbos365club.com

MUSIC TO GO

EDGETONE MUSIC FESTIVAL

Are more listeners seeking out music's edgier tones? Edgetone New Music Summit mastermind Rent Romus believes that's the case. "I've been running the Luggage Store series for five years now — last night we had 70 people," he told me.

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