Israel said the Sierra Club does not openly oppose the practice, but he is worried that offsets could become "a distraction for people.... It's really the last thing you should do, not the first. First you should conserve and become more efficient, then you can see about offsetting what's left."
For Arnold, TerraPass's phenomenal success is not about exploiting guilt or bad behavior. Instead, he reasoned, it simply shows that people want to do all they can to make a difference. "Most of our users are already green," he said. "But we want to reach the people who are just now waking up to enormity of the problem too.... What our customers are saying is very American: 'Let's not wait for someone else to do it, let's get something done ourselves.' " *
Comments, ideas, and submissions for Green City, the Guardian's weekly environmental column, can be sent to firstname.lastname@example.org.
Most Commented On
- ADA requires coverage for disabled people - March 10, 2014
- What was Sofia Liu's choice? - March 10, 2014
- As a consumer, I am comfortable with the idea that I can get a - March 10, 2014
- Sounds like another example of the government externalizing the - March 10, 2014
- Professional Drivers Require Insurance - March 10, 2014
- Anyone driving professionally should have insurance but that - March 10, 2014
- Uber is bad for San Francisco - March 10, 2014
- If crime moves away that is almost as good as crime going away. - March 10, 2014
- Streetsblog views holding - March 10, 2014
- Less crime? - March 10, 2014