As he told the Times of London, he did it "to create minor public relations disasters for companies and organizations I dislike." In the process, however, he's revealed something far more fundamental than the fact that acolytes of Pepsi and the CIA will stop at nothing to propagandize on behalf of their employers: he's undermined the myth of the anonymous blogger in the basement.
It turns out that the people who are hiding behind anonymity online for nefarious or selfish reasons are not little guys in pajamas but the very bastions of accountability that haters of the Web have deified. It's not a mean dude with a grudge who is spreading lies on Wikipedia but rather a member of the federal government or a journalist at the New York Times. Cultural anarchy online is coming not from the hordes of scribbling bloggers but from the same entities that have always posed a danger to culture: corporations and governments who refuse to take responsibility for what they're doing.<\!s>*
Annalee Newitz is a surly media nerd who once had the urge to do an anonymous edit on Wikipedia but was scared people would find out she'd done it.