This money ends up in the pockets of an average of 43 businesses at wedding's end, according to Mead.
However, all those involved in the industry don't share the benefit equally. When asked how lucrative Vibrant has been, Beczner replies, "I'd have to say that I'm making less money now than I was when I worked for nonprofits."
Of course, the financial aspect isn't the most important to Beczner. She told us, "I'm much more excited [about helping] the earth than anything else."<\!s>*
Comments, ideas, and submissions for Green City, the Guardian's weekly environmental column, can be sent to email@example.com.