In true entrepreneurial fashion, Joe and his newly-won Winifred hope to ride off into the sunset to sell their new product, Whiskeykola, bringing together alcoholics and teetotalers under brand unity.
Lipsky's imagery and Brdecka's screenplay may be slyly critical, but they're far from a critique of American imperialism. If anything, their movie's outlandishness might be seen as a rebuff to the thenSoviet Union's aesthetic mandate for socialist realism. Lemonade Joe is an East Side love letter to a now-vanished chivalric myth of the West, one that Hollywood was discarding in favor of moodier and bloodier fare, and one to which it is impossible to return except, perhaps, in the movies.
NON-WESTERN WESTERNS: LEMONADE JOE
Sat/5, 3 p.m., $5
SFMOMA, Phyllis Wattis Theater
151 Third St, SF