The joy of cowboys - Page 2

The children of Marx and Kolaloka ride horseback with Lemonade Joe
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In true entrepreneurial fashion, Joe and his newly-won Winifred hope to ride off into the sunset to sell their new product, Whiskeykola, bringing together alcoholics and teetotalers under brand unity.

Lipsky's imagery and Brdecka's screenplay may be slyly critical, but they're far from a critique of American imperialism. If anything, their movie's outlandishness might be seen as a rebuff to the then–Soviet Union's aesthetic mandate for socialist realism. Lemonade Joe is an East Side love letter to a now-vanished chivalric myth of the West, one that Hollywood was discarding in favor of moodier and bloodier fare, and one to which it is impossible to return — except, perhaps, in the movies.

NON-WESTERN WESTERNS: LEMONADE JOE

Sat/5, 3 p.m., $5

SFMOMA, Phyllis Wattis Theater

151 Third St, SF

(415) 357-4000

www.sfmoma.org

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