Kewl: Kool Keith’s “Aliens.”
By Andre Torrez
For a minute there I became enraged at the thought I was missing out on the latest drink sensation. Everyone had these shiny cartons in their hands as my mind raced, fantasizing about all the possibilities. What could that be? Oddly, my head had me convinced it was some sort of coconut concoction. No, wait, what’s that trendy fruit right now? Acai berry! That had to be it.
After all, wine in a box had long since become passe. My jealousy abated only when I realized it was merely a carton of Plant it Water. Those things were everywhere. Still, the evening wasn’t about sponsorship. No, this festival was about the music. Now just a blur of a memory, bars, clubs, and venues alike opened their doors last week to welcome musicians (and music types who like to live vicariously through them) for Noise Pop’s 17th showcase in weirdo San Francisco and beyond. Here’s my personal account: