360-degrees "Muralismo"

Streets of San Francisco: Mission meets de Young in a street-art whirl of hype and promise

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Art meets market: "On the Way to the Market/Camino el Mercado" by Ray Patlan from Mission Muralismo

caitlin@sfbg.com

STREETS OF SAN FRANCISCO In the late 1960s, when the muralismo movement began gaining strength among artists and community organizers in the Mission District, or in the 1970s when pioneer female street artists Mujeres Muralistas first picked up their brushes to trick out Balmy Alley, they probably weren't thinking about the de Young Museum and slick coffee table books.

But, to appropriate Jay-Z, street art's got a new bitch — the fine art world. With the 2009 release of Precita Eyes' eye-popping Street Art San Francisco: Mission Muralismo (www.missionmuralismo.com) and the corresponding year-long event series the picture book of the storied mural hood has spawned at the de Young museum, neighborhood tags and tableaus are gaining a stronger foothold in the world of high art. That is to say, the world of art that people pay big money for.

Banksy's recent film, Exit Through the Gift Shop, and the attendant media frenzy about several tie-in works appearing around town, is the hyped-out crest of spray-can crazy that's got San Francisco in its grip. Galleries like Project One, White Walls, and 1AM are selling works for hundreds and thousands of dollars that you once saw on the wall of your neighborhood elementary school or liquor store. High class Union Square Hotel Des Arts offers visitors the chance to sleep in well-appointed rooms designed by "street" artists Apex, Shepard Fairey, and Chor Boogie. It's hip to be street, stay up to get down, yadda yadda.

So what's new? After all, Jean-Michel Basquiat zoomed from asphalt to canvas, sparking a meteoric career that collectors loved to cop a piece of in the 1980s. In graffiti's early days, New York taggers struggled to retain control of their art in the face of soaring price tags, grasping middlemen, and ad execs who recognized the power of the bubble letter to sell. Past generations of SF artists like Twist and Mars One have graduated from the streets entirely. "You need money to do bigger and better things," White Walls curator Justin Giarla told me. "Galleries are another possible venue to find yourself in history books, museums."

Mission Muralismo offers a seductively jumbled history. Its pages, a nonlinear whirl of street art celebrated in situ, are perfect for a disparate neighborhood art movement that includes Latin American freedom songs, urban rustic neo-folk, and unapologetic civil disobedience. Editor Annice Jacoby says it took years of "digging through people's closets" to create.

"You have to find a container that reflects the contradictions and surprises of the street," Jacoby told me. "This whole place [the Mission] is like a gallery, proliferating and procreating." To encapsulate the movement's feel, she took images of temporal art — murals tend to last no more than 12 years before they start to deteriorate — and laid them alongside thoughtful essays by artists and other key Mission figures.

It would be easy to mistake the whirl surrounding Muralismo as another round of outsider art profiteering. Easy, that is, if you didn't know Precita Eyes' history of sponsoring social justice-based community murals. Easy, if you forget that the de Young events don't directly commodify in the murals depicted in the book by swallowing them whole — those murals are pretty well stuck to their walls. Easy, if you've never seen the diverse crowds the events draw and the enthusiasm and respect shown by all sides.

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