Secret Studios' Happy Sanchez

GUARDIAN PHOTO BY BEN HOPFER

For a lot less drama, Sanchez is a little less in the know about his clients and their role in the scene of the moment. A while ago, for example, he needed to contact a band about a bill. But the band was on tour, and he was referred to its business manager. He went online to look it up. He had no idea who the band was until he Googled "The Dodos" and a video popped up showing the band playing on The Late Show with David Letterman.

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