If he can do it, you can do it too?

Or perhaps Ferriss' true appeal is, as he says, based on our ability to relate to him. His target audience lives in an information-saturated world where people can flip breathlessly from one paragon of success to another. In Ferriss, they have found the true model everyman: a guy with nice-looking websites, endless energy, and a great body who seems to succeed wherever the mouse leads him.