- This Week
05.10.11 - 6:02 pm | Steven T. Jones |
FF I would like to see the quality of our entertainment offerings steadily improve to the point where people genuinely look forward to it, and not just to the gee-whiz aspect of look what they're doing, but just for the feeling of being there. So I'd like to challenge ourselves with the quality of the music, how it is to be engaged in the setup process — because I think the setup is cool, with biking to the event and engaging in the transition to a spectacle, where every step along the way is part of the show. I like that idea. I'd like to challenge ourselves to be a carbon-free Cirque du Soleil, a show that is slamming entertainment and they bike there and pedal-power everything: the lighting, the sound, the transportation. And I want the performers to be just as good.
SFBG Are there people in other cities doing similar things?
FF The Bicycle Music Festival is spreading to other cities, which is cool. I think there are going to be over a dozen bicycle music festivals this summer. In terms of people doing really inspiring work with bike culture or this kind of mobile art, you definitely see some amazing things at Burning Man. That's probably one of the best venues for this type of art. But I can't think of another city where people are doing all of this. I'm part of a group on Flickr called Bicycle and Skater Sound Systems, and there's nothing on that whole group that I see as being on this level. I don't know why.
SFBG When you ride a cool custom bike down the street, the reactions it elicits from passersby is just so strong and happy. What is that about?
FF It's a reaction to an expression of personal freedom. People light up when they see you expressing yourself, and a part of them thinks, oh yeah, that would be fun, I'd like to express myself. And there are just so many ways to express yourself and be human — and that's something that we need to remind ourselves because, in many ways, our personal freedoms are declining and there's more surveillance.
SFBG And people might take that spark and do any number of things with it.
FF One of the very cool things about bicycle art is that it's mobile. So you ride your bike and you might turn heads a couple dozen times a day. I ride this tree, and if it's in the full mode where it's 14-feet tall and there's music on, and I'm going from here to Golden Gate Park, I'd estimate that 500 people see it. There's probably no other art form you can do that with. I can't think of any other that's like that. So it's a really cool art form. Those people aren't paying you, but you shared art with them, and it's a good way to get exposure. It's a great way for a lot of people to see your art.
SFBG With your mobile, pedal-powered stages, you're also demonstrating green ways of powering even stationary art.
FF It is an interesting time for pedal power. I feel like there's a turning point that's maybe beginning in the field of events with how they're powered. I think there are going to be a lot more people who are going to festivals in the coming years who are looking at the diesel generators and saying, 'My summertime festival experience is being powered by diesel.' And I think there are going to be a lot of people seeing that and wanting to do something else.
SFBG Have the technologies for how much juice you're able to get out of pedal power been advancing since you've been working on it?