From electric hawkers to video high-flyers: this year's movers on the bike scene
The Cavalry is a fairly new venture, which Jordan first displayed for big Jan. 20 protests, but he sees it as something with enormous potential: "We want to figure out how to grow this bigger." (Steven T. Jones)
SAM KROYER AND RENITA TAYLOR, ROLL SF
Sometimes it seems like the Mission has as many bike shops as taquerias, but the neighborhoods east of Potrero lacks the same double-wheelin' bounty. Sam Kroyer and Renita Taylor met in their Bernal Heights neighborhood, where Kroyer used to run a repair shop out of his garage. Taylor is an avid biker, and the two decided to meld their respective strengths — Kroyer's mechanical prowess and Taylor's business know-how — and create a service-oriented shop near Potrero Hill for every type of rider.
Photo by Mirissa Neff
"We're really trying to make it for everybody, from entry-level commuter bikers to bikers with really crazy exotic $20,000+ bikes," Kroyer says. Kroyer has 25 year of experience as a bike mechanic, and Taylor is a sharp businesswoman who spent several years working in the entertainment industry.
Roll SF seems like an outpost in an area not known, for now, as a cycling nexus, but its atmosphere is friendly and accessible. A long wooden table runs through the center of the shop, welcoming guests to sit down and stay awhile — to use the shop's free wi-fi while they wait, watch and ask questions, or eat dinner. Kroyer provides you with his utmost attention and quickly diagnoses your bike. If it's a fast fix, he'll handle it promptly with the grace cultivated by years spent engaging with a multifaceted machine. "We're trying to make sure you come away with a great experience — that you feel like you've really gotten something taken care of properly," Kroyer says. (Mia Sullivan)
275 Rhode Island, SF. (415) 701-ROLL, www.rollsanfrancisco.com
SONS OF SCIENCE
Are you on a motherfucking bike? Tell me you're reading this on a motherfucking bike, doing the Tour de Fuck You. Sing with me, "No greenhouse gas! A tiny carbon footprint up your ass!" Then launch into the wickedest bike horn solo ever.
You know what I'm talking about. "Motherfucking Bike" by Sons of Science (sonsofscience.bandcamp.com), the profane viral hymn to SF peddlin' that's closing in on a million YouTube views and has been Tweeted liberally by the likes of Russell Crowe and Juliette Lewis. Sure it plays on every fixie hipster stereotype you can image — it's the "Shit San Franciscans Say" for mutton-chopped, skinny-pantsed, non-fat latte-quaffing riders — but it's pretty damn funny. (And catchy. It is maniacally catchy. So be warned.)
Sons of Science are a freewheeling trio: Ward Evans and John Benson, who direct for Sausage Films (www.sausagefilms.com), and Hector Perez, a.k.a. Horn Solo. "We've known each other for years and just recently decided to collaborate for fun, and it clicked. It was a great excuse to do a video. For this track we were also very lucky to feature Tim Brooks, formerly of the Young Offenders, who plays the 'Angry Commuter'. He brought a pantsload of energy and genuine cyclist cred," Evan told me. Also featured: the guys from that delicious new MASH shop (www.mashsf.com) near Duboce Park.
When asked about his own motherfucking bike heroes, Evans replied, "A guy named Joff Summerfield rode a penny farthing around the globe. He'd be right up there." (Marke B.)
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