Exchange is good - Page 2

A retro art form is alive (and thriving!) thanks to the San Francisco Mixtape Society

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Innovative packaging from the San Francisco Mixtape Society's DIY denizens

Interest in the SF Mixtape Society has grown beyond its own events. Music festivals like SXSW have asked the group to run exchanges, and mixtape enthusiasts in Toronto and San Diego have asked how to start similar groups. It's a reflection of people's desire to do more than share music on the internet.

"We live in a curation culture," said Lin. "People make playlists and share them on Spotify. Like, 'Here's all the songs that I'm listening to right now on this playlist in random order.' A mixtape is sharing, yes, but it's also selecting exactly what it is you're going to share."

"I think why people like our event is you actually have to show up in person, you have to create an object and hand it to them. And there's this really tangible quality to it," Verrochi said.

The SF Mixtape Society's next event, themed "American Summer," occurs Sun/15 at the Make-Out Room; a smaller exchange will take place as part of the California Academy of Sciences' "Mixology, Mixtapes and Remixes at NightLife" event July 19. *

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