An introduction to sustainable style
Why haunt the mall when San Francisco has a plethora of homegrown makers? Eco-friendly apparel defies stereotypes (it's not just hemp dresses anymore) thanks to independent, multi-brand shops like the Mission District's Gravel & Gold (www.gravelandgold.com) and new Hayes Valley spot Gather (www.gathersf.com), both of which thoughtfully select products to create a connection with the craftspeople behind the designs. Progressive street style brands like San Franpsycho (www.sanfranpsycho.com) and Oaklandish (www.oaklandish.com) celebrate local love while keeping their manufacturing nearby. You can also find city blocks packed with locally made goods at craft and street fairs like the roving Urban Air Market (www.urbanairmarket.com).
But be wary. A label reading "Made in the US" does not guarantee the garment was produced under fair labor conditions. Despite labor laws, sweatshops still exist on our shores. Be an informed, aware shopper, and make sure your dollars are supporting an ethical company before you make a purchase. *