Deep thoughts
In the pocket with hip-hop
boy band 4Deep.
By Lee Hildebrand
TRACY AND I were comparing notes on our 13-year-old daughters'
musical tastes as we waited to pick up the girls outside Sacramento's
Arco Arena following B2K's late-running "Scream 3" concert.
After learning that her teenager's bedroom walls are plastered with
B2K, Bow Wow, and Aaliyah posters, as are my kid's, I asked her if she'd
ever heard of a group from Oakland called 4Deep.
"Sure," said Tracy, whom I'd just met. "My daughter's
crazy about them."
The Sacramento teen, like my girl and thousands of others around the
globe, had been led to www.4deeponline.com through fan postings on message
boards devoted to B2K, the hottest African American teen singing group.
The Web site went up last August, nearly a year in advance of the group's
debut CD, and of late has been averaging 1.5 million hits a month, according
to 4Deep's manager, Oakland entertainment attorney Inga Sander.
"They're cute," Tracy said of 4Deep, explaining the appeal
of a group her daughter had never heard but whose handsome faces she'd
been admiring on the Internet.
Several weeks later, at Jack London Square in Oakland, teenage girls
dominated the crowd at a free outdoor performance by 4Deep and chanted
along to "Ya Boi," the quartet's debut single, which KMEL-FM
began playing in heavy rotation in March.
"Ooh, ooh," they chirped, waving their hands in the air like
they just didn't care, as Milly, Ice-Kid, A.E., and Lil' Brotha delivered
their rhymes at times tag-team style, then together spitting
words rapid-fire, as if shot from a Gatling gun. "You betta watch
your boy / You don't wanna lose your boy / You betta get ahold of your
boy / 'Cause we got what it takes to rock your world," the four
clean-cut 16-year-olds rapped, shaking hands and bumping hips with female
fans while working the pavement in front of the stage in oversize white
T-shirts and baggy jeans.
Blaring behind the group who appear to have the potential of
being the hottest hip-hop act to come out of Oakland since MC Hammer
were prerecorded tracks that throbbed with syncopations akin
to Master P's work with Lil' Romeo, though 4Deep's lyrics are less pubescent.
"We can hide away like Osama bin Laden," they suggested in
one of their tongue-twisting odes to girls, clothes, jewelry, and cars.
Also in the Oakland audience and seated behind the MCs while
they signed autographs for some 200 young women who'd waited patiently
in line after the 25-minute show was 16-year-old southern California
rapper Oryan, younger brother of B2K member Omarion Grandberry. Oryan
has been hanging out with 4Deep since last August, when he and B2K first
bumped into 4Deep at a Jack London Square pizza parlor following separate
performances B2K at the Compaq Center in San Jose, 4Deep at the
Third Street Fair in San Francisco.
One raps, the other sings
The B2K connection has done much to build hype for 4Deep and their
debut CD, 4nomenon, released July 29 on the group's own Pyromania
Entertainment label, though 4Deep are quick to point out differences
between the two groups. "We rap; they sing," explained Alex
Edwards, a.k.a. A.E., while chilling with the rest of the group on a
bench along the Oakland Estuary. "They're a little bit more older
than us, but it's still all music, and it's still all positive."
You won't find a Parental Advisory sticker on 4nomenon, though
A.E. admits that one tune has "hell" and "damn"
in it. He's been writing songs since he was in third grade, when his
mother began noticing and objecting to the lyrics in some
of the hip-hop hits he was rapping. "I liked a lotta Dr. Dre, a
lotta Snoop Dogg, a lotta Tupac, a lotta Jay-Z, a lotta B.I.G.,"
he recalled. "Those all had certain vulgar language. My mom said
that a lot of the words kinda degraded women. I respected that, so I
said, 'OK, if you won't let me rap those songs, I'll write my own songs
to rap around the house.' "
"I don't think that cuss words or a gangsta delivery makes music,"
he added. "It should just be about how good the music is, not about
what you're claiming or where you're from."
"If you don't live that gangsta life, I don't think that's something
you should portray," Alex "Lil' Brotha" Buffington interjected.
"You do you, and that's what we do. We're not fronters. We like
being us. We like doing us." Dr. Dre and other prominent gangsta
rappers have been accused of fronting, but when I mentioned this to
the guys, they were quick to point out that they're not calling anyone
a wanksta. Dissing may be a hip-hop tradition, but it's not part of
4Deep's game plan.
Catholic tastes
A.E., Lil' Brotha, and their cousins Ryan "Milly" Fluis and
Alex "Ice-Kid" Coffin-Lennear have been making music
together at school events and street fairs since they were 11. All grew
up in different parts of Oakland, save for Lil' Brotha, who was raised
in Richmond and currently lives in Las Vegas. "I'm constantly on
the airplane just to come out here to record and do shows and autograph
signings," he said. "I live on the airplane. It's real tiring,
but it's worth it."
Until career commitments forced the members to pursue independent studies,
all attended Catholic schools. A.E. feels parochial-school discipline
may have contributed to the group's positive approach to both hip-hop
and business. "It's all about where the student's mind is,"
he said. "It's all about where the student wants to be, the path
he wants to choose. If you want to follow the right path be an
entrepreneur or an athlete, anything you wanna be you can make
that happen. If you wanna go down the wrong path, follow the wrong examples,
you can make that happen too."
4Deep are, in many ways, a family affair. Their godmother, choreographer
Kim Sims-Battiste, serves as road manager and sometimes supplies dancers
from two of her hip-hop troupes, Culture Shock and Future Shock, to
join 4Deep onstage, as she did for a performance at a recent African
American youth convention in Washington, D.C., hosted by television
personality and author Tavis Smiley.
Only Ice-Kid, who remained fairly quiet during the interview, hails
from a musical family. He's the son of veteran Oakland R&B saxophonist
Larry Lennear and great-great-grandson of Warsaw, Poland-born pianist
Arthur Rubinstein, one of the most celebrated classical musicians of
the last century.
All of the members' parents have been highly supportive of their career,
especially Milly's dad, Carl Fluis, who helped his son design 4Deep's
Web site. "My parents were, like, totally against the whole music
thing at first," Milly said. "But when they saw how we'd grown
and matured in this music, and how we put on a great show, and how we're
so focused and determined, they've been behind it 100 percent."
At present 4nomenon is available only in select stores, including
Amoeba Music in Berkeley and Tower Records nationwide. "Major distribution
is definitely hollering at us, so we're trying to holler back,"
A.E. offered. Initial airplay for the CD has included stations in Las
Vegas.
The group members believe much of the excitement surrounding them was
generated on the Internet. "We've had a few Web sites," Milly
said. "It started getting crazy, and more people started knowing
us, so we made a better Web site with a message board, chat, show dates,
news, and all that just for the fans, so they can go check up
on us. I made the Web site, but my dad, like, controls everything."
The color photographs of the fly foursome found at www.4deeponline.com
may have an appeal similar to those of B2K, but the members of 4Deep
insist there's much more to the group than looks.
"They say we look good, but also they need to understand that
there's talent here too," Lil' Brotha said. "We write our
own music and arrange our own songs. We do pretty much everything ourselves."
4Deep play a KMEL-FM showcase Sat/16, 3 p.m., San Mateo County Fair,
International Stage, 2495 S. Delaware Ave., San Mateo. Call for price.
(650) 574-3247.