Smokin'
By Paul Reidinger
BARBECUE IN THE Marina? How about cows in Berkeley, or fish
on bicycles? How about credible barbecue barbecue that's
better than the offerings of at least one high-profile spot, in a far
more likely location, I can think of? Am I joking? Delusional? Wracked
with fever? Working up material for April Fools' Day? As Rummy (peerless
master of self-answering self-questioners) might say, Not on your
life!
Although it is probably a little early to be talking about a Miracle
in the Marina (and am I stealing a little thunder there from Gavin?
or Arnold? I hope so!), Claypool's BBQ is an astonishing little
place and not just because, though partly because, it's in the
Marina, land of the well coiffed, well shod, well-off. Barbecue, even
good barbecue, seems a little ... down-home for that sort of crowd.
But perhaps I am being unfair, for while Chestnut Street and its environs
are heavy with restaurants, a surprising number of those restaurants
are inexpensive places like Fuzio and Hahn's Hibachi, to name a pair
just a few steps from Claypool's. One reason these names are familiar
is because they are chains, with shops here and there around the city.
For the moment, at least, Claypool's is one of a kind, though owner
Philip Claypool speaks openly of chaining. But that hasn't happened
yet, so let us speak no more of it. We will burn that bridge when we
come to it.
Meantime, there is the barbecue, and it is splendid. Claypool smokes
his pork for 16 hours, which produces moist, tender shreds of smoky-sweet
meat that melts into the spicy-sweet barbecue sauce. Chicken, of course,
spends considerably less time in the smoker, as does salmon. But both
retain the almost living resilience of texture that tells you they haven't
dried out and lost their flavor.
As it happens, my sole criticism of Claypool's cooking does
have to do with loss of flavor, or perhaps not loss but masking
a result not of oversmoking but overgarnishing. Although salmon is among
the tastiest of fish and smoked salmon doubly so, the distinctive smoky-briny
savor of Claypool's salmon gets a bit lost in the shuffle of the smoked
salmon sandwich ($6.75), gussied up as it is with a pleasant but numbing
abundance of cucumber coins and cream cheese improbable invaders
from some English high-tea cart and swaddled between the halves
of a soft but smothering roll.
It is odd that you can get either the pork or chicken, but not the
salmon, as a platter ($7.50), an arrangement that dispenses with the
bun and adds more meat. Apart from appealing to Atkins low-carb fanatics,
this would be the ideal set-up for the salmon, but the only nonsandwich
option for the fish is a salad, which sounds well-meaning but also suggests
leafy, vinaigretted clutter.
Moral: stick with pork or chicken, those tried-and-true staples of
barbecue. (Claypool also told me he's going to start experimenting with
beef brisket.) These hold up equally well in sandwich form (try the
double-barreled "Bossman" for $9.95 if you can't decide which
you want or you're immensely greedy or just bossy) and as platters,
where they share space with tangy, homemade coleslaw and baked beans
laced with Jack Daniels whiskey. The last, the owner told us, is a Claypudlian
accident, memento of boozier days, that has become a kitchen signature.
I found the beans slightly too sweet; more ham hock would help. The
Bossman also comes with potato salad, successfully tweaked with paprika
and shards of roasted red and orange bell pepper.
There isn't a lot in Claypool's atmospherics to suggest barbecue or,
for that matter, the South. The low-ceilinged, street-level space has
been painted a muted, Pottery Barn-ish cream tone (official color of
the Marina?), and the dark wood of the tables and chairs is handsome
but unobtrusive to the point of invisibility. The real anchors of the
decor are, apart from the counter where you order, the televisions mounted
overhead, for convenience in sports viewing while gobbling barbecue,
and the owner himself, who is personable and attentive and ever eager
to talk about the esoterica of barbecue and his big plans for Claypool's,
which reflect the fact that the smoking is done at a central facility
whose output could easily supply a number of shops.
Sounds like the barbecue equivalent of the airlines' beloved hub-and-spoke
system. There is a logic to it, and it is the logic of business
economies of scale, "growth," et cetera. Maybe it isn't so
strange after all that Claypool's is in the Marina and is surrounded
by high-profile, highly successful, low-cost chain restaurants.
Do I sound like I'm carping? I'm not. There are worse possibilities
afoot in this city than the spread of good, cheap barbecue with good,
peppery, not-too-sweet sauce. And like every other small-business owner,
Claypool must take the world, including its biases toward growth and
corporatization, as he finds it. But for now, Claypool's BBQ is a modest
little one-of-a-kind operation where the food is good, the TV is always
on, and the owner is drawlingly available for chat, just in case that
game you were dying to watch is being called by some clown with a low
Q rating.
Claypool's BBQ. 3321 Steiner (at Lombard), S.F. (415) 440-2227.
Mon.-Thurs., 11 a.m.-10 p.m.; Fri.-Sat., 11 a.m.-11 p.m.; Sun., 11 a.m.-9
p.m. Beer and wine. MasterCard, Visa. Not too noisy. Wheelchair accessible.