Baby skate Don't just let your baby drool over your "Skateboarding Is Not a Crime" sweatshirt. Tell her to get her own. Tiny tykes now have threads for shredding from San Jose's Little Ruler (www.littleruler.com), an online store that carries lil' skater clothes (for up to age five) and has exclusive licensing rights to labels such as Independent, Santa Cruz, Thrasher, Vans, and Etnies. "It's for people who want to furnish their children with clothes they once wore – or still wear," said Maureen Kendall, who cofounded the company with her husband, former pro-skater Jeff Kendall. (Maya Melenchuck)

Not just for the straight guy Owner and "token straight guy" Jon Peahl says his Guerilla Makeovers (415-720-0256, www.guerillamakeovers.com) personal consulting service helps an equal number of men and women, ranging in age from 13 to 67. He brings together all the best aspects of a makeover TV show, including an all-gay "cast" to help clients choose everything from clothes to grooming products, all with more attitude than Carson and Kyan combined. "It's quite the spectrum, but the one commonality is that it's always someone going through some kind of life change," he says. Unfortunately, there's no camera crew to document the transformation: only before and after photos. (Emily Landes)

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