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SXSW: Does It Offend You, Yeah? Yup, it's the Fortress Fader with Yacht

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UK's Does It Offend You, Yeah? had the crowd thrusting their fists in the air.

Hid out at the Fader Fortress for a patch on the first full-tilt SXSW convention day, yesterday, March 12. Making up for a lackluster and unimaginative Chikita Violenta, England's Does It Offend You, Yeah? had a crowd of hipsters quaffing free booze bouncing and throwing their hands up to crunching beats and spectacularly trashy synth sounds - can a live band replicate the heavy dance-pop of Justice et al? The T-shirted everyguy combo sure did - with plenty of stage antics to boot.

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Mean it: Does It Offend You, Yeah?

Yacht closed out the night with their party-starting (or, eh, -ending) dance tracks and move. Someone give this boy a ghostwriting pop songwriting job - or better make him the next Justin Timberlake. It was tough to follow Does It Offend You, but JB managed with a little help from his dance partner.

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Yacht closed the party with a crash.

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Bounce: Yacht's partner in crime.

By the way, I have to say the Fortress is a pretty cool place to hang if you want to just catch a slew of buzzy bands all in one place without traipsing all over Austin's humid streets. But the cool rec room decor - which includes a Run-DMC room, a metal bikeshop room, a stoner rock wood-paneled den - is marred by the constant marketing messages of all the corporate sponsors. And the Levi's entrance area/store - albeit one in which the sales appear to go to a charitable cause - makes you feel like you're hanging out in the mall.

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Jonsing for some posing: High jinks in the Fader party haus.

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