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star.gif A weekend under the influence: SFIFF 52

By Lynn Rapoport

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Mabel (Gena Rowlands, in an Oscar-winning performance) has a rare calm moment in A Woman Under the Influence.

The first weekend of the 52nd San Francisco International Film Festival produced a cheerful, if windblown, bottleneck along Post between Fillmore and Webster. The one outside the Castro on Sunday night had a slightly more shell-shocked emotional tenor. The crowd seemed in good enough spirits (though this reviewer admits to getting a bit misty-eyed) while giving Gena Rowlands a standing ovation when the 78-year-old actor came onstage before John Cassavetes’s A Woman under the Influence (1974). But the film’s two and a half hours of abrasive familial dysfunction and poorly attended-to mental illness are rough going, and no one could be blamed for wandering home in a torn-up, overwrought fugue. (Think happy thoughts: like the 2008 restoration of the film by the UCLA Film and Television Archive, underwritten by Gucci.)

Less emotionally brutalizing was Friday evening’s screening of Art & Copy (screening again Tues/28, 4 p.m., Sundance Kabuki), where doc maker Doug Pray (Hype!, Scratch, Surfwise) expressed satisfaction at finally getting a film into SFIFF and noted that this one was centered on “the idea that if you hate advertising, make better advertising.”

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Radio, radio: a scene from Art & Copy.

DVRs, defaced billboards, and legislation to calm the traffic of branding on virtually every visible surface of public space also spring to mind. However, these and other options are left unexplored in favor of a brief history of the revolution that occurred in advertising midcentury; commentary by some of the rebel forces and their descendants, including locals Jeff Goodby and Rich Silverstein (Goodby, Silverstein, and Partners); entertaining behind-the-scenes tales of famous ad campaigns (Got Milk?, I Want My MTV); and stats sprinkled throughout on advertising’s cultural presence, nationally and globally.

Self-comparisons to cave painters and a sequence near the close that feels like an advertisement for advertising (emotionally evocative images of children’s faces upturned in wonder to the sky: check) are somewhat uncomfortable to witness. But Pray has gathered together some of the industry’s brighter, more engaging lights, and his subjects discuss their vocation intelligently, thoughtfully, wittily, and often thoroughly earnestly. It would have been interesting to hear, amid the earnestness, and the exalted talk of advertising that rises to the level of art, some philosophizing on where all this branding and selling gets us, in an age when it’s hard to deny that breakneck consumption is having a somewhat deleterious effect on the planet. Or to learn from these creatives whether there were any ad campaigns they wouldn’t touch, such as one centered on nuclear energy, or the reelection of George W. Bush. After all, many of the interviewees come across as shaggy ex-hippies and liberals. (Last fall, trade paper the Denver Egotist referred to “the entire creative world uniting against John McCain in support of Barack Obama” in a piece on Goodby, Silverstein-made anti-McCain spots that the agency cofounders reportedly underwrote personally.) Still, the film is successful in humanizing and developing a richer picture of a vilified profession. And what it reveals about the visions of its subjects (one compares a good brand to someone you’d like to have over for dinner; another asserts that “great advertising makes food taste better”; another that “you can manufacture any feeling that you want to manufacture”) makes it worth watching, even if you make a habit of fast-forwarding past the ads.


One might argue that the plight of insufficiently humanized ad agency professionals is less immediate and urgent than that of the oft-dehumanized subjects in Allie Light and Irving Saraf’s Empress Hotel (screening again Wed/29, 6:15 p.m., Sundance Kabuki; May 7, 12:15 p.m., Sundance Kabuki). The film, which screened on Saturday, is a series of interlaced portraits of residents in a San Francisco SRO, located a quick jog up from the downtown shopping nexus, in the TL on Eddy Street -- really not a world away, as the saying goes, just on a stretch avoided by tourists and most people living, working, and/or entertaining themselves in San Francisco. The residents, all previously homeless, are part of a city-wide program striving to link the issues of health and housing.

The interior of the Empress might be the first thing to unsettle filmgoers’ notions -- though it may not be entirely representative of the general population of SROs. The lobby is filled with natural light and has hardwood floors; some of the rooms have exposed-brick walls like those found in rehabbed loft spaces and industrial-chic restaurants around town. As for its staff, general manager Roberta Goodman coproduced the film with Light and Saraf, and this involvement, if it necessarily affects the nature of the documentary, mirrors her commitment to bettering the lives of the hotel’s tenants (one jokingly refers to her as “Mommy”), and to the philosophy of the larger program.

As the three filmmakers emphasized in the Q&A that followed the screening, they have no desire to gloss over the environment at the Empress. There is drug addiction and severe mental illness. Subjects who initially present themselves as clean and sober on camera are later seen to be semiregularly smoking crack. Tenants are evicted for various forms of antisocial behavior. One subject says of the place that “this is as bad as it gets” and that “85 percent of the building is rejects of life.” Another day, however, finds her expressing a considerably sunnier outlook; one senses the possibility that better living through chemistry may be involved. In any case, this place is clearly better, safer, and saner than the alternative a few feet out the door. And if progress is slow and incremental and sometimes halts altogether, the film also depicts people moving forward with their lives, or getting back to some semblance of the ones they had long before they ended up here.

Other highlights of the weekend: Karim Dridi’s Marseilles-set Khamsa (screening again Wed/29, 6:30 p.m., PFA) tracks the urban wanderings of 13-year-old Marco, who skips out on foster care and heads for the encampment where his Roma extended family live. Dridi himself lived in a Roma encampment for a year and a half in preparation, selected nonprofessional actors from within the community, and developed a script based on the lives of his cast. The resulting film subtly but painfully constructs a history of erratic familial connections out of Marco’s present-day situation, one that drives his impulses and deeds, his need for a sense of belonging and home that continues to evade him.

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Don't Let Me Drown: we are young, heartache to heartache we stand.

A slightly older pair of teenagers struggle with their own familial fractures at the center of Cruz Angeles’s Don’t Let Me Drown (screening again Mon/4, 4 p.m., Sundance Kabuki), set in Brooklyn in the wake of 9/11, with the smoke from the towers still browning the skies of Lower Manhattan. Lalo, a Mexican American kid with a soft, introspective side he hides from his trash-talking, booty-chasing friends, meets Stefanie, a tough, solitary Dominican American girl suffering through scenes of rupture and breakdown at home, and the two struggle through something resembling first love in the face of virulent parental antagonism. Angeles and his Oakland-raised screenwriting partner, Maria Topete, have made a film that, like Khamsa, feels true to its young characters’ lives, moodily shifting from emotion to emotion, at times sweet and funny and tender and at others anxious and overshadowed by individual repercussions from the tragedy of the towers.

The San Francisco International Film Festival runs through May 7.

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Comments (1)

you're mistaken.
gena rowlands didn't win the oscar for 'woman,'
as you claim in the photo caption.
she should have!
it was great to see her and the new print on sunday.

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