We're fortunate enough to have a local station which DOESN'T depend on advertising. It's called KPFA.

You're right about the corporate control of course. But I would go further. What this illustrates is the complete bankruptcy of the argument that the "free market" will take care of a given good or service depending on the needs and wants of the community. Look at the bay area... mostly liberal listening audience. You'd think there's a huge market for liberal talk radio. And yet the "free market" has decided that the bay area should have several conservative stations and one liberal station which is now being turned into a conservative one. Why is that? It's because while corporations want money, there's also a class war going on. And the owners of the media are acting in solidarity with their class. They want to spread right-wing propaganda, even if they make a little less money in the immediate term.

"Independently-owned" media is better, but even small independent stations are operating in a system where they depend on corporate financing in the form of advertising. So they are loathe to air views that irritate their big advertisers.

KPFA's model, on the other hand, does not rely on (or even accept) advertsing at all. That way they preserve true independence. The only ones they're accountable to are their listening audience and the elected local station boards. But that of course means we need to support them financially from time to time, which I do. Because KPFA really is a treasure.

No need to reinvent the wheel. Presente.org and Color of Change have already run successful campaigns to get Lou Dobbs and Glenn Beck off the air. If you're serious, then study their example.

In 2010, Color of Change launched a successful campaign to get Fox News to pull Glenn Beck off the air. They did it by targeting advertisers and helping them to connect the dots. The year before, Presente.org, which is like a MoveOn.org for Latinos, campaigned to get Lou Dobbs off the air, and they succeeded. They did it through a comination of on-line and on the ground organizing.

The final lesson is that you must come from a place of love, not hate. As Presente co-founder Roberto Lovato put it,
"During the campaign, people would tell me, 'Yo siento mucho ódio hacia Lou Dobbs' – 'I feel a lot of hatred for Lou Dobbs.' But I would say, 'We have to work not from a place of hatred but from a place where we love ourselves enough to say, 'Stop! Ya basta! No more!’” It’s like that moment when a woman who’s being abused steps up and says, 'I love myself enough to protect myself from abuse’—and her life changes. Our campaign had everything to do with love."

http://www.publiceye.org/magazine/v26n1/basta_dobbs.html