Labels come and go. Not long ago, Moedoe and Frisco Street Show were among the most important outlets for Bay Area rap. Now both manufacture energy drinks instead: Hyphy Juice and Hunid Racks, respectively. Rap frequently favors money over artistry, but eliminating the art entirely is a bit much. To pose the Jacka's musical question, "What happened to comin' the dopest?"
The answer may be found at 21st and Mission streets, home of SMC Recordings.
"Rap's a hustle because of where it's from," 26-year-old co-owner and A&R head Will Bronson says. Read more »