Puma

Hello Sailor

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SUPER EGO A "yacht" sounds like something I spit up after huffing too much Air Wick Crisp Linen Room Freshener, but apparently it's that boat from the Duran Duran "Rio" video? And America's Cup isn't a Simon Cowell-produced fantasy half-naked athletic protectivewear "talent" contest? Harumph. Well, at least we get a party out of it. In all the boat-race branding hysteria, the people at PUMA are pulling together two months of neato, free, and yuppie-free lineups of daytime and evening parties at its America's Cup PUMA Yard temporary space at Pier 27. Read more »