In the life of Snoop Lion (or Doggy Dogg, for those who were done with hip-hop after Chronic 2000), there have been many steps made purely for monetary return. A partial list: various malt liquor endorsements, the AOL commercial co-starring Jerry Stiller, iFizzle, a line of clothing for dogs, an anti-viral ad campaign entitled "Hack is Wack." One is to be excused if news of Reincarnated, the rapper's reggae album produced by Major Lazer and featuring the drumming talent of the Police's Stewart Copeland doesn't set fire to one's creative synapses.
Thank Jah he and his wife Shante co-executive produced a documentary about the making of the album in Jamaica for Vice. Somewhere in those 96 minutes, I started to feel better about things. Read more »