shoes

Sole-searching: get to know local shoe designers Freda Salvador

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Freda is mysterious and anonymous.

She walks the hills of San Francisco with purpose. Her style is classic, a bit androgynous, with flair for edginess. She’s always up for new adventures. She marches to the beat of her own drum. She’s fashion-forward but she values comfort, veering away from the misconception that beauty is pain. She loves rock 'n' roll. She’s a San Francisco chick through and through.

Freda Salvador is the creation of San Francisco residents Cristina Palomo-Nelson and Megan Papay. Combining their mutual obsession for Frida Kalho (“more like her badass persona than her folkloric art”) and Palomo-Nelson’s El Salvadorian origins, the duo created footwear brand Freda Salvador. They launched the company two years ago with the intention of bringing contemporary artisan shoes to Bay Area Fredas.

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