For Nikki Azuma, Japanese fashion is a lifestyle. The 28-year-old has been obsessing over Japanese fashion for years, admiring the clothing through fashion magazines and crafting outfits of her own. “It’s my identity,” Azuma said, dressed in a red and black striped tutu dress.
It was Saturday and Azuma was attending the store opening of one of her favorite designer's first U.S. store, in Japantown's New People mall. Naoto Hirooka's avant garde line h.Naoto is the leading Gothic brand for men and women in Tokyo. It's worn by Japanese and American pop culture icons like X-Japan and Evanescence. The opening coincided with the brand's 10th anniversary. Read more »