Localized Appreesh: Swiftumz


Localized Appreesh is our weekly thank-you column to the musicians that make the Bay. Each week a band/music-maker with a show, album release, or general good news is highlighted and spotlit. To be considered, contact emilysavage@sfbg.com. This installment is guest written by Frances Capell.

If you pick up a copy of Swiftumz’s (a.k.a. Chris McVicker’s) LP, Don’t Trip (Holy Mountain), you’ll notice a purple sticker that says “CALL ME,” and lists his phone number. Weird, yes, but it’s the same endearing candor that lights up McVicker’s darling lo-fi pop tunes. His retro guitar hooks and fragile, imperfect voice remind me of Girls’ Chris Owens, but McVicker is one of a kind. Check out the album, give him a call, or go see him at the Hemlock Tavern this Saturday. Read more »