Thinking p.i.n.k.


By Molly Freedenberg

Some scientists try to cure cancer. Some build robots that vacuum our houses for us. But the really important scientists are the ones developing new beverages for upscale clients. Like p.i.n.k., a vodka that has caffeine and guarana already in it so you don’t have to mix it with cloying, syrupy, expensive Red Bull. Superfluous? Or brilliant? Can’t it be both? I’m sure you’re just dying to know…

See? p.i.n.k. is s.w.a.n.k. (Apparently, the name is an acronym for the distilling process, which is a ginormous company secret.)

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