By Gazelle Emami
TOMS shoes have been around for a little over a year, but for the bulk of this time, the company has been thriving in boutiques and online through word of mouth. It’s only recently that TOMS have started popping up in Nordstrom, Urban Outfitters, and on Keira Knightley’s feet. Their basic principle is pretty admirable—for every pair that is bought, a pair is given to a child in need. Last October, founder Blake Mycoskie held their first Shoe Drop, where 10,000 shoes were hand-delivered 10,000 to children in Argentina.
A modern take on the Argentinean alpargata, TOMS (short for “Shoes for Tomorrow”) are meant to be worn without socks and come in a range of solid colors and vibrant patterns. And they really do deliver on their self-proclaimed mission to make life more comfortable --. not only philosophically, but literally: the shoes really are pretty damn comfy.
On July 28, TOMS founder Blake Mycoskie is “hosting” over 1000 parties, held simultaneously around the country, to promote TOMS’ cause. Partygoers will design their own pair of white TOMS. So grab your paints and glitter and sign up at www.houseparty.com/tomsapplication.
And if you’d rather a buy a ready-made pair of TOMS, you can visit any of the following stores in San Francisco:
American Rag Cie
1305 Van Ness Ave.
880 Harrison St. Suite 302
845 Market St.
Nordstrom Downtown San Francisco
865 Market St.
80 Powell St.