Digital killed the Polaroid star

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By Justin Juul

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Attention all aspiring American Apparel models! Stop eating this very moment and get yourself a one-way ticket to Downtown LA because your dreams are on the verge of crumbling. The rumors are true. As announced earlier this year, Polaroid, the world’s only instant film manufacturer, has officially announced that it will no longer be making instant film, which, of course, means that the low-fi, borderline racist, pseudo-amateur photographs American Apparel has built its legacy on will no longer be possible to produce and that the AA empire will soon crumble too. Yes, hipsters, the whole world is coming to an end.

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But wait. Maybe I’m being too hasty. There is one niche market of highly influential people who, in all likelihood, will never let instant film die: art gallery curators. Their lives are about to become a whole lot easier. Soon, all they’ll need to do to guarantee a crowd is to find some random dude with a Polaroid collection and let him loose on their walls.

The End of Polaroid with Tod Brilliant is the first of what is surely to become a Bay Area tradition: The Polaroid Retrospective. Join Brilliant as he reminisces about instant film, talks about his photographs, and shares his vintage camera collection.

Artist’s Reception: May 9th from 6:00 – 9:00pm
Micro Gallery
602 Wilson St. Santa Rosa.

(707) 570-0128.

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