Media Alliance, an Oakland-based organization advocating for press freedom and media access, has teamed up with San Francisco-based Bad Monkey Studios to produce a quirky cartoon about net neutrality called "The Internet You Need."
The short film follows a December vote by the Federal Communications Commission approving a set of net neutrality rules.
Critics say those regulations fall short of what's truly needed to maintain an even playing field for all internet users, and Media Alliance is encouraging people to write to their congressional representatives to push for stronger rules.
(There's a broad array of opinion as to whether the FCC vote resulted in protecting an open internet, or whether it sold consumers short in favor of internet service providers.)
The Media Alliance and Bad Monkey cartoon and website seem like an attempt to make the issue accessible to those of us who aren't technology wizards. The emphasis on soda pop and BBQ strikes us as a little weird, but sparking dialogue about net neutrality seems like a worthy goal.
Here's the pitch from Media Alliance: "Net Neutrality really means 'Internet Freedom.' The freedom for you to put up what you want when you want to and have it seen equally by everyone in the world. It means what you put up has as much chance of being seen as something created by a major corporation. It's innovation from the ground up in the truest sense. It's the American Way."