Net neutrality: "The American Way"


Media Alliance, an Oakland-based organization advocating for press freedom and media access, has teamed up with San Francisco-based Bad Monkey Studios to produce a quirky cartoon about net neutrality called "The Internet You Need."

The short film follows a December vote by the Federal Communications Commission approving a set of net neutrality rules.

Critics say those regulations fall short of what's truly needed to maintain an even playing field for all internet users, and Media Alliance is encouraging people to write to their congressional representatives to push for stronger rules.

(There's a broad array of opinion as to whether the FCC vote resulted in protecting an open internet, or whether it sold consumers short in favor of internet service providers.)

The Media Alliance and Bad Monkey cartoon and website seem like an attempt to make the issue accessible to those of us who aren't technology wizards. The emphasis on soda pop and BBQ strikes us as a little weird, but sparking dialogue about net neutrality seems like a worthy goal.

Here's the pitch from Media Alliance: "Net Neutrality really means 'Internet Freedom.' The freedom for you to put up what you want when you want to and have it seen equally by everyone in the world. It means what you put up has as much chance of being seen as something created by a major corporation. It's innovation from the ground up in the truest sense. It's the American Way."


Imagine if the government came to your soda factory and told you what you could and could not put in those bottles. This is closer to the what would happen if the FCC's net neutrality rules are allowed to stand, which -- as yesterday's appeal filed by Verizon against the FCC in the same court that decided in favor of Comcast last April -- won't happen. The video presents a false choice by ignoring the simple fact broadband providers would commit commercial hari-kiri if they didn't offer plenty of options to their customers who can always take their business someplace else.

Posted by Bruce Edward Walkler on Jan. 21, 2011 @ 7:03 am

... because everyone knows that power should stay where it belongs, in the hands of large corporations, not governments accountable to the people.

And by the way, the government already does tell soda factories what they can put in those bottles, and you should thank your lucky stars that they do. That was about the dumbest thing I've ever heard... and yet very revealing.

Posted by Greg on Jan. 21, 2011 @ 9:44 am

bruce, are you an employee or paid lobbyist for Verizon, Comcast, or AT&T? there's no other explanation for your comment, unless you think its ok for ISPs and telcos to double-dip--essentially charging consumers a second time for a service they've already paid for.

Posted by non-regulation is insanity on Jan. 23, 2011 @ 4:59 pm

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