Business groups defend unsolicited Yellow Pages distribution

|
(20)
Yellow Pages often pile up at apartment buildings or end up in the trash.

A smorgasbord of groups including the SF Chamber of Commerce, the International Brotherhood of Electrical Workers, and LGBT publishers announced their opposition to the proposed ordinance to stop distributing the print Yellow Pages to everyone who doesn't specifically request not to receive them.

A press release by the Yellow Pages Association claims that the coalition is “concerned that the move would put hundreds of San Francisco residents out of work, limit small businesses' marketing, and hurt the city's fragile economic future.”

However, many of the small businesses the Guardian spoke with in its previous article on the subject repeatedly said the same thing— that the print edition no longer serves as a helpful advertising source.

It basically becomes a battle of opt-out v. opt-in. The YPA and the groups that announced their opposition choose the opt-out system because the Yellow Pages can go on printing and wasting as usual, without consumers doing much about it. The opt-in system eliminates the waste problem while allowing groups, perhaps the ones mentioned above the option to advertise and market in that medium.

The release also cited concerns such as limiting the distribution of directories to “target demographics” (i.e. minorities), the cost on the publishers for those who decide to have home deliveries, and the potential court battle over constitutionality, as the YPA may argue that the print edition is protected under the First Amendment.

One has to wonder how distributing costs will be more if the opt-in option is passed, with ultimately less phone books piling up on in apartment foyers and overflowing recycling bins. Phone books, it appears, that neither consumers, nor businesses, are using.

If the print Yellow Pages is as effective as the YPA wants the public to believe then having an opt-in system shouldn’t be a problem for it, as a lot of businesses and consumers will choose to opt-in and be happy with advertising and utilizing the phone book to those who actually get something out of it, and the opt-in system will also benefit those who are looking to never receive an unsolicited phone book again.

 

 

Comments

Given the fragile economy, why essentially ban an economic engine for small businesses and jobs? The city should implement programs that create new jobs, not destroy the ones we already have. Burke research shows strong Yellow Pages use, even in techy San Francisco, and metered ad studies show high ROI for Yellow Pages ads – in fact, much higher than most online advertising. Also, let’s play fair – no other media in San Francisco is opt-in. Yellow Pages should be treated no differently. However, anyone who doesn’t want directories can easily opt-out at www.yellowpagesoptout.com . You can also get some of the environmental facts there – Supervisor Chui’s stats aren’t credible. –Stephanie Hobbs, Yellow Pages Association

Posted by Guest SHobbs on Mar. 11, 2011 @ 1:59 pm

Given the fragile economy, why essentially ban an economic engine for small businesses and jobs? The city should implement programs that create new jobs, not destroy the ones we already have. Burke research shows strong Yellow Pages use, even in techy San Francisco, and metered ad studies show high ROI for Yellow Pages ads – in fact, much higher than most online advertising. Also, let’s play fair – no other media in San Francisco is opt-in. Yellow Pages should be treated no differently. However, anyone who doesn’t want directories can easily opt-out at www.yellowpagesoptout.com . You can also get some of the environmental facts there – Supervisor Chui’s stats aren’t credible. –Stephanie Hobbs, Yellow Pages Association

Posted by Guest SHobbs on Mar. 11, 2011 @ 2:00 pm

Because the global biosphere is in a state of massive disastrous collapse and the use of trees to produce yellow pages is a -major- unnecessary contributor to that destruction.

Posted by Eric Brooks on Mar. 11, 2011 @ 6:04 pm

What's the weather like on your planet?

Posted by Harry on Mar. 11, 2011 @ 7:25 pm
Yes

Yes you idiot, in several different ways.

1) Cutting down trees causes massive carbon releases into the atmosphere from both the trees and the soil.

2) Once the trees are cut down they are no longer -absorbing- carbon, meaning even more of it accumulates in the atmosphere.

3) Milling the trees and then processing them into paper requires huge amounts of energy, releasing still more carbon.

4) The inks and dies and chemicals used in paper making are largely petrochemicals, and part of the carbon from these escapes into the atmosphere during use.

5) The toxic chemicals released into the environment during the paper production kill living beings which decay, releasing more carbon.

6) Once they are used up, the phone books themselves decay releasing still more carbon.

7) Then moronic climate change deniers like yourself burn huge amounts of energy (thereby releasing more carbon) wasting everyone's time blogging to try to convince people that phone books don't cause global warming.

Every product we produce of any kind causes global warming you imbecile.

Posted by Eric Brooks on Mar. 11, 2011 @ 8:22 pm

the biggest threat to the world's eco-system isn't private vehicles, air travel, mining, oil exploration or power generation?

But a few phone directories?

Really?

Posted by Harry on Mar. 11, 2011 @ 8:43 pm

You know man, it doesn't get any lower than a loser like yourself.

Both myself and many other people like me are busting our asses, living very little else but tense struggle in our lives, in a virtually impossible battle to save this fucking planet and the whole of human civilization from total imminent collapse; and pathetic assholes like you think it is funny to abusively blog against us and make it harder for us to to do our jobs by convincing the uneducated to doubt the crucial work we are doing; work which is making your pathetic joke of a life worth living.

Do us all a favor and crawl back underneath whatever rock you crept out from.

Posted by Eric Brooks on Mar. 11, 2011 @ 9:16 pm

Eric, I love it, I really do. When insane left wing, empty headed, dunces like yourself have nothing left to stand on, on your fragile little platform of left wing, liberal ideas that have basically NO basis to stand on.........you always always resort to the same thing.....name calling, and foul language. Brilliant Eric. Just brilliant! I guess you just "came out" to everyone on this blog and let everyone know what a pathetic illiterate you really are by the filthy language you resort to because you just dont know an intelligent answer to those asking of you. Right?

Course I guess now, you will resort the gutter language from whence you came, ,and direct your ire (that means anger, Eric) towards me now.

Incredbile

Posted by Guest on Mar. 13, 2011 @ 4:26 pm

Uh... Isn't what you just wrote exactly what you accuse me of?

On the flip side, my previous and subsequent posts to 'Harry' and others made perfectly clear in detail, the actual reasons why phone books rank right up there with automobiles; and any idiot knows that all of the other things he erroneously -compared- to phone books are things that are themselves actually made worse by the massive overproduction of phone books.

So it is clear that 'Harry' is either a complete fool, or he is purposely flaming (probably for pay) to attack the good environmental step of getting rid of phone books. The fact that I took one small post to express to 'Harry' what an asshole he is for doing this, does not somehow undermine my arguments.

And everything I wrote to him now applies well to you 'Guest'.

You're a purposely obfuscating asshole troll, and should be told so.

Too bad you don't have the guts to use your real name in these discussions and face the debate with some integrity. But of course, integrity is a word that is completely foreign to a loser like you isn't it?

Posted by Eric Brooks on Mar. 13, 2011 @ 5:12 pm

demand much credibility.

One of my beefs with the left is their total intolerance of any contrary point of view. If someone even dares to suggest that climate change might be a myth, or that we are discovering new energy reserves faster than we are expending them, they don't just elect to disagree with that - they invariably become angry and personally abusive.

What happened to polite, civil, political discourse and debate? And the ability to disagree without being disagreeable?

Posted by Harry on Mar. 13, 2011 @ 5:36 pm

Arthur, I no longer read your posts and will now stop reading your posts where you use the name "Harry." It's the same smug shit no matter what name you sign off with.

Posted by Jorge Orwell 1984 on Mar. 13, 2011 @ 7:02 pm

It never occurred to me to care, but when I found out I could opt out of the phone book I did. It took minutes.

Still, who asked you to do whatever it is you do? You're not a martyr.

Your status as righteous martyr would be a bit more relevant if someone expected it from you.

Posted by matlock on Mar. 13, 2011 @ 10:24 pm

A few hundred thousand phone directories.

Yes, this is a minor problem, given what we are facing I'd not waste energy on phone books.

But most people don't need or want them, and the yellow pages companies are forcing us to pay for the disposal of a significant volume of waste.

When we're facing end stage class warfare, phone books are a distraction.

-marc

Posted by marcos on Mar. 11, 2011 @ 9:16 pm

Actually it is millions of phone books, laying waste to huge tracts of forest, much of that forest old growth in Canada and other shrinking pristine ancient ecosystems which are key atmospheric sponges.The progressive rapid loss of such carbon sinks is accelerating global warming drastically.

These phone books are a profoundly bad problem which is not insignificant at all.

Posted by Eric Brooks on Mar. 11, 2011 @ 10:25 pm

And about 95% of the time on here, I disagree with what you post, because I think it sucks.

But you know what sucks worse? The yellow pages. They have essentially turned into this once a year drop off of crap that *nobody* wants. They plopped a huge pile of them in the lobby of my condo building, and they just sat there looking ugly and dumb for like two weeks. Seriously, not a single resident took one (I think we have 118 units?).

Gross waste of paper. Eventually they got recycled, but what a lame resource drain that was.

Posted by Sambo on Mar. 11, 2011 @ 11:54 pm

Another key issue is that both paper and plastic can only be collected and reprocessed about 5 times, because in each reprocessing the molecular chains in the paper or plastic break down and shorten, until after the 5th cycle, these chains will no longer retain their integrity and the paper and plastic become useless permanent waste.

This is why such processing of paper and plastic is more properly called down-cycling not recycling.

The claim that paper and plastic are 'recyclable' is one of the greatest environmental myths of our age.

It is not -creating- the stuff in the first place, that is most important.

Posted by Eric Brooks on Mar. 12, 2011 @ 12:53 am

You really should get your facts straight. Yellow Pages are made from recycled newspapers and the wood chips and sawdust left over when round trees are turned into rectangular 2x4s. Nobody is cutting down trees, let alone old growth forests to make phone books.

Posted by Guest Bill on Mar. 14, 2011 @ 10:51 am

Bill, yes I suspected that was the case and moreover of course the directories can themselves be recycled.

Even though I generally use web searches to find businesses and services, it's nice to have a paper version.

And then there's the discount coupons too . .

Posted by Harry on Mar. 14, 2011 @ 11:20 am

Phone books are indeed often made from old growth forest.

Below is the link to an article about a successful effort to stop just -one- of the logging companies responsible in just -one- forest by focusing on their pulping for Pacific Bell phone books; in which the article clearly states that outside of that forest, old growth logging continues for the making of paper for phone books, etc, as is shown in the following quote:

"Although PacBell did commission a trial run of non-wood fiber, the phone company still uses MB rainforest pulp in its phone books."

http://www.yesmagazine.org/issues/money-print-your-own/2557

Posted by Eric Brooks on Mar. 14, 2011 @ 2:40 pm

Everything you find on the yellow pages book you can find in, "online yellow page ads," on SPOTLIGHTPAGES.COM. I use it all the time and it's great, I even use it on my smartphone.

Posted by DannyBoy on Mar. 20, 2011 @ 2:47 am

Also from this author

  • Last stand at the Bulb

    With Albany looking to clear a bayshore homeless encampment, residents brace for a conflict

  • Albany Bulb squatters lose in court and turn to direct action to resist evictions

  • Battle of the Bulb

    Eviction day nears for the homeless inhabitants of a colorful stretch of shoreline in Albany that nature lovers want cleared