Stay haute with our picks for braving the cold
American Apparel's appeal fades when we discovered this line of comfy basics made right here in the city. Marine Layer (2209 Chestnut, SF; 498 Hayes, SF. www.marinelayer.com ) specializes in men's and women's tees, but we love its warm-yet-trendy cropped sweater, whose hemline dips low in the back.
Ditch the wet look and feel: wax your sneakers, jeans, and canvas or denim clothing. Seal in that fresh feeling — also available in heat-activated dressing form — at Voyager (365 Valencia, SF. www.thevoyagershop.com ). Just rub it on and you'll be fly and dry.
We swoon for this online brand's (www.vautecouture.com ) animal product-free — no itchy woolens or dead cow here! — fashion. Thanks to the Emily's tie-front belt, winter-time no longer means you have to look like a shapeless sack of spuds.
Local cartoonist Madonna's "All Over Coffee" comic and books are essential — his illustration of the Golden Gate Bridge one Crissy Field on this kicky bag is a sparkling example of his art, available at one of our favorite bookstores ever, Green Arcade (1680 Market, SF. www.thegreenarcade.com )
These one-of-a-kind faux suede coats with vintage-inspired print lining make great cover-ups on milder winter days. Residents Apparel Gallery's (541 Octavia, SF. www.ragsf.com ) selection of made-in-the-city pieces is a great one-stop shop for Bay Area gear.
We found you an everyday hat straight from the surfer-bros of San Franpsycho, whose shop (505 Divisadero, SF. www.sanfranpsycho.com ) sells the makings of insta-cred among sporty, hip types in town.
These brass tack soles will power you down winter-wet sidewalks but honestly, you could rock Beneduci's (www.beneduci.com ) Italian leather kicks year-round in style. Local cred: the brand makes everything right here in SF. The boots will be available at Firehouse 8 (1648 Pacific, SF) on Sat/15 and Sun/16 and on Dec. 21-22.
The perfect pair of pants, proudly produced in SF by Taylor Stitch (383 Valencia, SF. www.taylorstitch.com ) for stylish gents? Possibly. Dig the local provenance — Taylor Stitch is bursting with hometown-made style. And the deep black will hide unsightly rain splashes.
Ultralightweight, breathable, packable, and insanely cute, these zip-ups, available at Market Street Cyclery (1592 Market, SF. www.marketstreetcyclescom ) will keep the drops off your pop-a-wheelie while helping up your mist-shrouded visibility factor.
Yes, yes, we get the raining cats and dogs joke, but this is the purrfect shield against the storm: a sky-blue kitty cavorting on a midnight blue canvas, protecting you on this seriously sturdy yet lightweight piece from the San Francisco Umbrella Company (www.sfumbrella  .com). Cats!