PETS If you shop at the farmers market, drive a Prius, have a compost bin, and read this newspaper, chances are you care about the environment. Doesn't that mean that your dog does too, by extension? Diminish your canine's carbon paw print with these eco-friendly pet products and services. Not only will they alleviate that non-existent doggie guilt, but used correctly, li'l buddy will be looking fly for this weekend's amazing McKinley Elementary School fundraiser DogFest (Sat/13, 11am-4pm, free. Duboce Park, Duboce and Noe, SF. www.mckinleyschool.org/dogfest ).
Prepared fresh five days a week, everything at local pet food store chain Jeffrey's is fresh and locally sourced. This food contains high-quality raw, free-range meats, organic vegetables, vitamins, and minerals. Why go raw? Uncooked meats and vegetables contain a host of essential fatty acids, beneficial bacteria, and antioxidants in their natural state. This type of diet can result in better weight control for your baby, healthier skin and coat, and energy and stamina for endless rolls in the grass.
284 Noe, SF. (415) 864-1414; 1841 Powell, SF. (415) 402-0342, www.jeffreysnaturalpetfood.com 
After a play in the park, rinse Fido off with this gentle wash that combines essential oils with other natural botanicals for freshly scented canines. EO's natural shampoo is made in Marin and consists primarily of herbal, organic ingredients like French lavender oil, aloe vera, chamomile, and white tea. The biodegradable shampoo is made without irritating sodium laureth or lauryl sulfates, and is perfectly safe for hands-on doggie scrubbing.
Available at various Bay Area stores. www.eoproducts.com 
If prefer receiving your puppy supplies in a manner similar to Chinese-food delivery, here's a trick for you. Cole Valley's Green Pawz Pet Boutique specializes in providing customers with environmentally friendly supplies and services. Become a Green Priority customer and receive scheduled ongoing deliveries of regular supplies like its in-house line of shampoos and natural pet foods. Priority customers are also sent information on store specials, coupons, free goodies, and invitations to Green Pawz events.
772 Stanyan, SF. (415) 221-7387, www.greenpawzsf.com 
San Mateo-based Primal Pet Foods' products abide by the "BARF" (bones and raw food) diet, so think raw, meaty bones, muscle meat, organs, fresh fruits, and veggies. We recommend Primal's raw recreational bones, which are 100 percent human-grade (er, suitable for human consumption, as in stocks and such) and procured from ranches across the US. Choose from buffalo marrow, beef marrow, venison marrow, or lamb femur.
Available at various Bay Area stores. www.primalpetfoods.com 
You and your pup may love to snuggle, but when her breath is less-than-pleasant, tough love may be required. Walk your dog over to Berkeley's Holistic Hounds for an annual anesthesia-free teeth cleaning. All cleanings are done on-site at Holistic Hound by Dawn Leiske and her staff at Waggin Smiles and are supervised and checked by veterinarian Dr. Jennifer Luna-Repose. Check Holistic Hound's website to see when Dawn Leiske is next available to make your pup's teeth sparkle, sans drugs.
1510 Walnut, Berk. (510) 843-2133, www.holistichound.com