Localized Appreesh is our weekly thank-you column to the musicians that make the Bay. Each week a band/music-maker with a show, album release, or general good news is highlighted and spotlit. To be considered, contact email@example.com .
With his razor-sharp cheekbones, stiff pomp, and creamy skin, it'd be easy to hate on East Bay-bred producer G-Eazy (see what I did there?). But musically, what's to dislike? In his most recent release, the appropriately titled Endless Summer – available free on his website – G-Eazy  samples classic doo-wop and mixes it well with bouncy beats, layering it thick with casual cool flow and lyrics that make it once again pop.
His words tend to reflect his personal story (touring/performing) and an appreciation of pop culture. On the title track he makes mention of chopping up the Beach Boys and making it into a jam, and later drops that he's inspired by Yeezy, Keith Haring, the Beatles, Banksy, Jean-Michel Basquiat, the Meters, and Johnny Cash, all in one couplet.
In a style that is very much his own, G-Eazy's played shows with Girl Talk and Chiddy Bang, and toured with the likes of megastars Lil' Wayne, Big Sean, and (juuust right?) Drake. While he currently is “chilling” in New Orleans, he was born and raised in raised in Oakland and Berkeley. Tonight, he opens up the Independent.
Year and location of origin: The back row of my 9th grade geometry class. I realized I liked writing raps better than taking notes
Name origin: My friend suggested the name. He actually sat next to me in that same class. I needed a name, he suggested it, and it stuck.
Personal motto: Do what you love and love what you do.
Description of sound in 10 words or less: A vintage pop sound, modernized and put into a rap formula. Oops that was 11.
Instrumentation: Well when I’m not playing with my 18 piece band, I’m playing with a DJ. When I’m not playing with a DJ I’m playing with my awesome drummer who also cues the track and does it all himself. I actually haven’t ever played with an 18 piece band, but that would be dope!
Most recent release: The Endless Summer.
Best part about life as a Bay Area rapper/producer: The Bay Area can be really supportive of our own. We have a strong local scene here.
Worst part about life as a Bay Area rapper/producer: The fact that it’s such an isolated, unique market - kinda makes it hard for some rappers to make it out of here and gain recognition elsewhere.
First record/cassette tape/or CD ever purchased: Yellow Submarine. It's the greatest.
Most recent record/cassette tape/CD/or Mp3 purchased/borrowed from the Web: A$AP Rocky’s project. It's ok.
Favorite local eatery and dish: Gordo’s on College Ave in Berkeley, without a doubt.
With Shwayze & Cisco Adler, Mod Sun
Tues/22, 8 p.m., $20
628 Divisadero, SF
Check the video for his reworked version of “Runaround Sue.”