Localized Appreesh is our weekly thank-you column to the musicians that make the Bay. To be considered, contact email@example.com . 
As is often the case these days, the Seshen  grabbed attention with a video. The Bay Area band's first official music video – for its song “Oblivion” off the self-titled LP released earlier this year – has gained more than 10,000 views since it went up in June.
The black and white clip is like a mini art film, with a fuzzy countdown clock ticking off cerebral scenes of shadowy figures, singer Lalin St. Juste in an abandoned alleyway, and close ups of blinking eyes.
And then there's the song itself, a beat-driven pop song, with these echoing, soulful vocals, bouncy keys, and hypnotic layers of electro effects. Given all those harrowing echoes, you could picture the song (which has a sort of Little Dragon meets Erykah Badu feel) featured in horror flick, as the heroic female lead tears away from the chaos, running to safety.
This week, the Seshen plays for a good cause in Oakland: a fundraiser for the Women's International Fund for Education (W.I.F.E).
Year and location of origin: March of 2010 in El Cerrito, Calif. We all met or re-connected at Aki (bass player and producer)'s and his girlfriend Lalin (lead singer)'s house parties in El Cerrito. Lots of like minded musicians jamming in their basement led to the first incarnation and lineup of the Seshen.
Band name origin: Egyptian for blue lotus, a symbol of the sun and creation or rebirth. That, and it also sounds like "session".
Band motto: In the absence of an official motto, we'd say "Roast Beef".
Description of sound in 10 words or less: Beat driven electronic music that balances pop and abstraction.
Instrumentation: Vocals, keyboards, bass, drums, percussion and samples. Almost everybody has some kind of MIDI device or effects pedal in order to reproduce the layered electronic sounds of the studio album in a live situation.
Most recent release: Our self-titled debut dropped on February 28, 2012. It streams for free here .
Best part about life as a Bay Area band: Eclectic audiences, amazing musicians, great venues, different scenes (East Bay vs. San Francisco).
Worst part about life as a Bay Area band: Trying to be heard and remembered amongst all the other awesome musicians the Bay produces.
First album ever purchased: (Aki) I think the first album I purchased was Green Day's Dookie, which I got in the 5th grade.
Most recent album purchased/downloaded: (Aki) The last album I downloaded was TNGHT by Hudson Mohawke and Lunice.
Favorite local eatery and dish: In the year and a half it took to record the first album, we ordered the large veggie from Americana Pizza and Taqueria in San Pablo probably a million times. Honorable mention to the multiple bottles of Sriracha we topped them with.
With Fast Piece of Furniture, DJ Black
Fundraiser for Women's International Fund for Education
Fri/24, 9pm, $10-$20 sliding scale
Geoffrey's Inner Circle
410 14th St., Oakl.