Localized Appreesh is our thank-you column to the musicians that make the Bay. To be considered, contact firstname.lastname@example.org.
Brand New Trash  is a new “trash pop” (more on that in a second) band from Buxter Hoot'n's SF-via-Indiana brothers Vince and Jimmy Dewald. The group, rounded out by two drummers – Kevin Alan Walters and Ebony Towner, who also doubles on keyboard – is about to release its debut self-titled LP.
It's a record rooted in raw rock'n'roll Americana, with dreamy roadtrip sing-along melodies, hence the “trash” and the “pop” that make up the band's sound. The album is mostly original tunes, but one of the more surprising turns would be the group's solid, harmonica-peppered cover of Tupac's classic “Brenda's Got A Baby” – definitely worth a listen ; and it's certainly not done in a kitschy-krappy Karmin way. Instead, it's a Tom Petty-reminiscent mouthful of a tribute, showcasing the boldness of the original lyrics, wrapped in a noisy roots rock package.
Brand New Trash's last local live appearance of 2012 – at Bottom of the Hill this week – also happens to be its release party for that brand new album.
Year and location of origin: 2011, San Francisco, but the band's roots go back to the late '90s in northern Indiana where three of us grew up and played in a band together.
Band name origin: Our sound just kind of spawned the name. We are also big Crazy Horse fans and Neil Young saying "Here's some more trash for ya," on a live album has always stuck in my mind.
Band motto: "Tell the story and keep it trashy." A lot of the songs on our debut are first takes. This is a big part of "trash pop," being ready for the moment and delivering something raw and uncensored. There are no put ons with this band, allow for the unexpected and let the music tell a story.
Description of sound in 10 words or less: Trash Pop – raw rock with stick-in-your-brain melodies.
Instrumentation: We do a lot of switching instruments and we all sing because we all write songs. Mainly, brothers Vince and Jimmy Dewald share the bass and guitar duties. Kevin Walters and Ebony Towner share the drums and Ebony also plays keys.
Most recent release: Debut album, Brand New Trash out November 20, 2012.
Best part about life as a Bay Area band: The general freedom in the Bay. We did a lot of touring with our first band, Buxter Hoot'n, and you just don't find that everywhere.
Worst part about life as a Bay Area band: Getting to the rest of the country for tours is a big undertaking
First album ever purchased: Run-D.M.C, Run-D.M.C. "It's Tricky" still pops up in my head, probably the first song I ever memorized.
Most recent album purchased/downloaded: Kurt Vile, Smoke Ring For My Halo.
Favorite local eatery and dish: Underdog-"The Organic Sausage Joint", half of the band gets "Let's Be Frank" half goes for the Vegan Dog.