Localized Appreesh is our thank-you column to the musicians that make the Bay. To be considered, contact email@example.com.
Magic Fight  has got fangs. More precisely, the newly formed Oakland “post-indie” band — led by Florida born singer-ukulele player Alex Christopher Haager — just released its very first single, “Fangs ” off its forthcoming debut album, Wooden Swords & Stolen Echoes.
And if the first single is any indication of what’s to come (and I think it might be), this record is going to be one to watch. The charming indie pop song begins with a few Casiotone twinkles and a youthful sample, followed by shakers and shimmering harmonies, and the lyrics, “I showed you my fangs and my animal ears/You showed me your scar and your Hollis tattoo/I wanted a bit more than I could chew/So what else is new?"
It’s the kind of song that instantly grabs ahold of your pleasure center, then shakes your shoulders a little to let you know it’s real.
Magic Fight recently recorded a Daytrotter session (so keep an ear out for that) and will play the Brick and Mortar Music Hall this week, opening for the Lawlands, but first it sprinkled some magic spell dust on Localized Appreesh:
Year and location of origin: 2012 Oakland, California!
Band name origin: I had this name floating around in my head as far back as 2008 but I didn't have a proper project to put it to. I think it was supposed to be some sort of electro-dance band at some point. Apparently there is still a Myspace page under this name with weird, random demos I made when I was living in Berlin.
Band motto: I wouldn't say we have a motto as such, but when we are practicing and playing, we end up just saying "Yeah!" a lot. So I suppose that could be a motto of sorts. Constant positive self-affirmation?
Description of sound in 10 words or less: Tender-footed rumblesongs overheard escaping a polychrome cabin overlooking the sea.
Instrumentation: These songs and this band were formed around the combination of sounds produced by amplified ukulele, singing human voices, distorted casiotone keyboards, bass, drums and other random percussive items.
Most recent release: We just released a single called “FANGS” that is taken from a forthcoming seven-song album that will (likely) be called WOODEN SWORDS & STOLEN ECHOES. As of this moment, we are planning on self-releasing the album.
Best part about life as a Bay Area band: Aside from the fact that it simply means that we are living in such a great place on Planet Earth, I would say the best thing about it is that there are actually really great musicians and song-makers doing really great things in the Bay Area.
Worst part about life as a Bay Area band: The worst part is that it is often difficult to find those musicians and song-makers. Also everyone seems to be kind of high most the time, which doesn't always result in high ambitions.
First album ever purchased: The first cassette I was ever given was the self-titled debut from glam gods Winger. But the first album I remember buying for myself was Sense Field's 1996 record Building. So I have seen my way around the genre-block a few times, to say the least.
Most recent album purchased/downloaded: A good time for this question, because after personally waiting for about 16 years, I downloaded the new LP from My Bloody Valentine a couple weeks ago. Worth the wait. I think. It's quite lush and good, in any case.
Favorite local eatery and dish: At this moment, I would say the most exciting food I have had recently was at St. Vincent in the Mission and the most exciting beer I have had was at Social Kitchen & Brewery in the Inner Sunset.