Nenna Joiner's done a number on us. In a Bay Area full of superlative sex shops, her Feelmore510 — which opened a year and a half ago — has run away with our sex-positive souls. What makes her business stand out? It could be her rainbow of pornos (Joiner herself makes skin flicks that have an emphasis on racial, sexual, and body-type diversity) or, it could be the pretty store design, with erotic art displayed in the shop's plate-glass windows. You'll often find Joiner at her store as late as 1:30am: besides outfitting her customers with stimulating gear, she hosts in-store sex ed lectures and movie screenings. "Sex is a basic need for survival," she told the Guardian in an interview earlier this year. We agree, and that's why Feelmore510's a new East Bay necessity.
1703 Telegraph, Oakl. (510) 891-0199, www.feelmore510.com