The smoky dark brew served up by the folks at Sightglass Coffee certainly isn't indicative of the sibling-owned roastery and cafe's mission of transparency. Brothers Jerad and Justin Morrison started their SoMa enterprise aiming to treat the cup of coffee less as a product than a democratic sensory experience — an intuition, a smell, a sound, a sight. Thus, the name of their cavernous new shop, which roasts and brews in a single warehouse space that has proven popular among the hip-pretty techies (almost as hip-pretty as the Sightglass staff that serves them) who roost in the area. Using small-production methods to ensure freshness and authenticity, Sightglass provides a unique place that's simultaneously homey (baristas are quick to introduce themselves) and airily trendy.
270 Seventh St., SF. (415) 861-1313, www.sightglasscoffee.com