Hard at work: YNOT Summit addresses the business behind web porn

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A man dressed in suit and tie walks into a conference room. A woman stands up to shake to his hand, followed by another man who unbuttons his jacket and outstretches his hand. You anxiously await the stereotypical bow-chika-wow-wow music to signal a wild menage a trios but instead, actual business is conducted. As easy as it is to imagine the inter-workings of the online adult entertainment industry as a porn itself, the reality involves a lot more clothing and a lot of legit, business-type activities. This week's 15th annual YNOT Summit 2011 is the proof that will eventually become your pudding.

The YNOT Summit began in 1997 as the Cybernet Expo and has since become the longest-running adult industry gathering for professionals to hang-out, swap ideas, teach, and learn about running successful erotic web companies. The event is the physical representation of YNOT, an adult webmaster resource site that provides industry news and directories, basically a Better Business Bureau for online sex. About 400 adult industry professionals from around the country have registered for this year's three consecutive days of 10 a.m. to 6 p.m. classes. It's a full-on school day covering all the general subjects, business models, legalities and international market basics, with a couple recess-like networking opportunities, including a game of Two Truths and a Lie and an interactive photo-shoot. 

This year's hottest session will no doubt be the "Pros and Cons of .XXX Domain Names"; an industry-wide debate over the new voluntary option for sex sites to take on the .xxx domain, which officially premiered this spring. Jay Kopita, the Summit's director of operations, expects things could get a little hostile, as most industry folks disagree with the system and think it's simply a disguised measure for governing bodies to collect some cash and increase censorship. Supporters of .xxx claim it's all about protecting the children-- no surprise there. A member of the ICM Registry, the Florida based company who runs all .xxx operations, will be on the discussion panel to answer questions and to tackle the loads of criticism. 

ynot

Not just any conference-- check those banners!

The rest of the conference should be pretty predictable and Kopita says the event aims to keep things as professional as possible during the day.

"It's not about going out and partying all the time. I mean, that happens anyway when you bring together a bunch of adult industry professionals, but the daily actives of the Summit are for people who are looking for a return on their investments," he says. "These are people who want to learn how to make money from the adult business."

The group is encouraged to get it all out after hours: each night the Summit throws an exclusive party for attendees. Saturday night's play time is "Kink at the Castle"--  a sure to-be exciting evening running around the Armory with Kink.com. Work hard, play hard. 

 

YNOT SUMMIT 2011

Thurs/23- Sat/25, 10 a.m. to 6 p.m. daily

Web registration closes Wed/22-- ask for SFBG discount at the door

Holiday Inn Golden Gateway Hotel

1500 Van Ness, SF

www.YNOTSummit.com

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