Best of the Bay 2012: BEST FOUND IN TRANSLATION

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BEST FOUND IN TRANSLATION

Though that old cautionary tale of the Chevy Nova selling badly in Spanish-speaking countries (Get it? No va?) is apocryphal, there is still plenty of research each year dedicated to the economic impacts associated with poor or culturally-insensitive translation. But who is watching out for the less tangible art of translation of, well, art -- and its potential for cultural cross-pollination? In fact, that would be the Center for the Art of Translation. The non-profit organization won't help your company make overseas business deals, but it will help broaden our cultural understanding through outreach, education, and public events. By helping to support translators, giving children tools for literacy and critical thinking, and hosting public talks, the Center makes our world a little smaller and a whole lot richer.

582 Market, SF. (415) 512-8824, www.catranslation.org