Best of the Bay 2012: BEST FRESH PREP


Holy Vampire Weekend, Kanye — no need to waste your time drooling over the archives of Street Etiquette, the sharpest neo-preppy style blog of our time. Fulfill your up-to-the-minute Ivy League-ish yearnings (with a dash of street-level snazz) at Asmbly Hall, the Fillmore men's and women's clothing shop for the sophisticated prepster. The natty clothes aren't priced too outrageously (button-down shirts are around $80), and familiar classics are tweaked with unique elements like scalloped collars and stripy inseams. Husband-wife owners Ron and Tricia Benitez have reworked an old mattress store into an absolutely lovely space with brick walls and blond wood floors. Here's where you'll score that funky two-tone cardigan, irreplaceable Macarthur shirt, or dreamy summer beach dress. You'll have to supply your own air of undergrad gravitas.

1850 Fillmore, SF. (415) 567-5953,